SAMSUNGWORKCUP 2022
Commercial Ad
CEOs challenge CEOs
to reduce working hours in WC
to reduce working hours in WC
Samsung is the leading TV brand in Vietnam. And in a country where football is the most popular sport, every regional and global football tournament presents an incredible opportunity for Samsung to generate excitement about its TV innovative and high-quality products and capture more market share, especially World Cup 2022. Unfortunately, Samsung is not its official sponsor. To maintain its position, Samsung needs to connect with Vietnamese football fans in a meaningful way without mentioning anything about World Cup.
World Cup seasons usually have a significant impact on workplace productivity. It’s challenging to balance the love for football with professional responsibilities especially when World Cup 2022 even has many matches happening during the working hours.
Research has shown that watching the World Cup at work could increase productivity and team building. To help businesses leverage this opportunity, Samsung has launched a unique initiative called Samsung Work Cup 2022 to invite CEOs to participate in a fun and engaging challenge to reduce working hours from 8 to 7, transforming conference rooms into football-watching rooms for matches starting at 5 pm during the World Cup. Samsung also sponsored its TV for companies to organize fun watch parties, where employees can cheer on their favorite teams and celebrate like crazy fans.
Samsung Work Cup 2022 campaign won the hearts of football fans, rivals and beyond. Samsung recognized the importance of helping businesses maintain productivity while still allowing their employees to enjoy the tournament, thus stayed connected with them and attracted and retained top talents.
