McD
AWO SOCIAL POST
DIGITAL ADS
Vietnam’s night life continues to boom. However, people were not considering McDonald’s as an option to satisfy their hunger pangs late at night, and instead they were opting to eat street food and at hawker food stalls. The problem was that deep in the Vietnamese psyche when we think late night meal, we think street food. So, we needed to re- mind the night owls that their favourite restaurant McDonald’s is open all night. So, we created this print, poster and outdoor campaign using the iconic McDonald’s arch cleverly and subtlety incorporated in the eyes of nocturnal creatures in Vietnam. Print advertisement created by Leo Burnett, Vietnam for McDonald’s, within the category: Food.
Credits:
Advertising Agency: Leo Burnett, Colombo, Sri Lanka, Leo Burnett Vietnam Chief Creative Officer: Ransley Burrows
Chief Executive Officer: Sanjay Chaudhari
Senior Creative Director: Athula Kathriarachchi
Creative Group Head: Malaka Samith
Art Director: Ajantha Kumara
Chief Executive Officer: Lukasz Roszczyc Executive Creative Director: Paolo Garcia Creative Director: Chandu Rajapreyar
Art Director: Kit
